Despite being warned of the difficulty of working in the greeting card industry by peers and tutors (and I not being one to listen to advice) so far I have relished being part of one of the most competitive, exciting, rewarding design jobs there is. I think many designers would agree with me.
According to The Greeting Card Association the UK Greeting card industry is worth over 1.7 billion annually (to put that into perspective that’s more than tea and coffee combined). It’s acknowledged as being a decade ahead in terms of design than any other place on earth with over 800 publishers producing over 1.5 billion greeting cards in 2009 for the British consumer.
There is a greeting card available for just about any message you want to send. You can even have personalised hand-crafted cards to be as heart warming or insulting as you so wish.
‘I Walked and I Walked’ is one of my designs based on the fairytale idea of being lost in a deep dark forest but being saved by the string you set down to find your way back, a little bit Hansel and Gretel.
My personal hand-cut favourites are these beautiful designs by the ultra talented Helen Foers owner of StoreyShop.
Visit her Folksy shop here.