Developing the business.

Since exhibiting at Progressive Greetings Live in May a lot has been happening at Fay’s Studio. Firstly I have been very busy working on a freelance illustration project with a great lifestyle photographer, more of which you will find out about soon. I have also been developing my greeting cards in order to move forward with the business. 
PG Live gave me the opportunity to meet a new paper and board supplier and a different printing company that will be able to offer me better service for what is a small home based business. It is the type of support I need as a small publisher and it is a very exciting time for the product. I cannot wait to see them on the shop shelves, all shiny and new. 
Firstly the print quality has improved, I am still having my designs printed digitally but there is a noticable difference, to me anyway. A few weeks ago I was like a child in a sweet shop when a rep from a paper company came to visit me and brought with her lots of samples for me to look through. The choice of board was endless and I was glad to have expert guidance for my new products. I have chosen some wonderful finishes for my greeting cards, some matt, some silkweave embossed and the Christmas range is going to sparkle and shine!
To the left: Miniature samples that arrived last week.
I have also had the enjoyable task of selecting different envelopes to match my cards, so I now have a wonderful choice of colours, pearlescents and embossed white envelopes. Nobody buys a card for the envelope it is paired with, but it really makes a difference in framing the card on the shelf and I think adds an extra little bit of luxury to the product. I have also been working on the layout of the back of the card making it easy for customers to read about the product and the materials used to make it.

I am continuing to source FSC accredited papers and boards, envelopes included, but I have also most importantly moved on from cellophane bags and all greeting cards will now be wrapped in 100% biodegradable cornstarch bags, meaning that the products are even more environmentally friendly. I am proud to develop products using only British suppliers. That’s good news for everyone!

I should have the new products packed and ready for my lovely stockists and waiting customers in the next few weeks, in the meantime I won’t be taking much of a breather but working on new designs I have in mind and sorting out the admin I have waiting for me. I am also planning my next trade show appearance, so keep an eye out for the announcement!

Don’t worry if you find my Folksy shop ‘Funny Side Up’ closed in the next few weeks as I will updating it with new products very soon.